From Joe Klein's column in Time magazine, more evidence about the limited appeal of the environment in national elections:

In early 2003, I had dinner with several of the consultants who advised Al Gore in the 2000 presidential campaign. I asked them why Gore, a passionate environmentalist, had spent so little time and energy talking about the environment during the campaign. Because we told him not to, the consultants said. Why? I asked. Because it wasn't going to help him win. "He wanted to talk about the environment," said Tad Devine, a partner in the firm of Shrum, Devine & Donilon, "and I said to him, 'Look, you can do that, but you're not going to win a single electoral vote more than you now have. If you want to win Michigan and western Pennsylvania, here are the issues that really matter—this is what you should talk about.'"